Bringing values to life

Welcome to Ideal. We are Mark and Debbie Griffiths - values-led consultants who specialise in writing, branding and CSR.

We work with a wide range of SMEs, big brands, public sector and charitable organisations; directly and in collaboration with other agencies.

People value our blend of creative and strategic insights mixed with our ability with words. With decades of experience, it comes naturally. 

Are you looking for a ......

copywriter?
Ideally, you want someone who can do more with words than simply write copy. Someone who says what you want, simply. You want a wordsmith. A thinker, strategist, creator, shaper, motivator.

brand communications consultant?
Ideally, you want someone to help you capture or communicate the essence of your brand. Find the appropriate tone of voice, prioritise the right messages, choose the best name for your product or service.

CSR communications consultant?
Ideally, you need someone who lives and breathes CSR (corporate social responsibility) and sustainability. With vast hands-on experience. Someone who knows the right way to go about CR. And ideal ways to communicate it.

You've come to the right place!