ideal news blog
- Bees, business or blackboards…?
ideal views blog
- Why I no longer bet on the National...
Ideal is a micro-brand with big ideals. There are just the two of us: Mark Griffiths and Debbie Griffiths. And that's how we want it to stay. It works for us and works for our clients.
You get us and only us - in meetings, on the phone, in writing. No junior copywriters or account executives. You get straight to the top. Straight up.
Wordsmiths and more
Both of us are writers, editors, brand language shapers and sustainability communicators.
Mark specialises in brand insights and strategic positioning.
Debbie's passions are the environment, social responsibility and education.
Ideal partners
Occasionally we work together, but mostly we work individually with our clients. Although we constantly bounce ideas off each other. So, you get double the creative input.
We usually work from our home office, but we're equally at home working as part of your team. We're associates with many agencies. Providing insights and inspiration. Complementing your specialism with our wordsmithing and consultancy.
Values-led
Bringing values to life is what makes us tick. Idealism. Personality. Partnership. Trust. These are the values that guide our working lives:
Idealism
Idealism is about aiming that little bit higher, going beyond the norm to make life better for people and planet.
Personality
Everyone and every brand is individual. Expressing personality is key to bringing a brand to life. We also like to add a personal touch.
Partnership
Partnership is about making things happen together. Good things happen when you’re in tune with each other.
Trust
Our clients entrust us to think clearly and creatively about their brands. Trust is that magic ingredient that grows the more you do together.