It's July 2010 and the month we've chosen for this year's Ideal cause related marketing initiaitve. Every year, we give away 1% of one month's fee income to overseas aid via UNICEF. This year, to tie in with the World Cup, we asked clients and contacts where the money should go a) UNICEF footballs (b) AIDS and HIV kits or (c) vuvuzelas. The vote was overwhelming: 69% voted for the footballs! Over a fifth (22%) went for the HIV kits and 9% had a laugh and recommended we buy vuvuzelas! Thanks to everyone who's given us their feedback (and business!)