ideal team

ideal team

Two wordsmiths. One brand language expert. One CSR communications consultant. More than 35 years’ experience. All rolled into one. The ideal team.

Ideal was founded by Mark Griffiths and Debbie Griffiths in 2004. A small values-led agency led by two directors. And that’s how we want it to stay.

We like it that way. It works for us and works for our clients.

You get us and only us – in meetings, on the phone, in writing. No junior copywriters or account executives. You get straight to the top. Straight up.

We’re equally at home working as part of a team with larger agencies. We’re associates with many creative agencies. Providing insights and inspiration. Complementing agencies’ design and consultancy specialisms with our wordsmithing. 


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