Forster is the UK's leading social change communications consultancy and uses the power of ethical PR and communications to improve public health, protect the environment and advance social equality.
Ideally...
Forster has strong in-house teams permanently involved in running campaigns and meeting the varied communications requirements of clients working for positive social change. As more and more organisations take on board the need for social and environmental change, Forster is constantly pitching for and winning new business.
When Forster's brand, planning strategists and project managers want someone to work as part of their team on fashioning straplines, deciding on the right tone of voice, capturing positioning in clear, effective language and generally sharpening ideas through words, they know they can come to Ideal - for a job lasting months or just a couple of hours.
Getting on with the job...
Ideal has a long-standing relationship based on mutual understanding and experience in social and environmental change. Sharing the same philosophy makes it easy for us to work together, whether it's on their pitch-winning proposals for public sector governmental departments or straplines, brand positioning, creative campaign materials and web writing for charities or multinational companies.
We know the company and its goals so well that Forster asked Ideal to help it reshape its own brand credentials and positioning in 2008. We also helped Forster collect, shape and use stories for its summer gathering in an exhibition held at the Menier Gallery, Southwark.
A job well done...
One of the best phone calls we get is when someone from Forster rings to say: "We've just won the business for XYZ." The conversation may continue ... "Thanks for your input on the pitch." Or, "We think this is right up your street and we'd really like you to be part of the team on developing this - when can you start?"
Jilly Forster, founder, said:
"I've known and worked with Mark and Debbie for years. We share the same values. I know I can rely on both of them to come up with the goods, often at short notice. Yes, they're wordsmiths, but much more than that. They think and can see the big picture. They understand what we're trying to achieve with our clients and are good at knuckling down to work with different teams on everything from winning pitches to delivering the final message."
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