Rebranding your creative agency?

Being creative, you wouldn't dream of calling in support to help you rebrand your own agency. Or would you?

Sometimes you'll bring in outside help for your client briefs, so what's stopping you doing so for your own rebrand?

Why choose Ideal

As independent consultants and sounding boards, Ideal has helped creative agencies up and down the UK and Ireland rebrand in the right way for them.

We work with you to...

bring together and clarify your thinking to date
build consensus and overcome internal issues
move your rebrand forward while you look after clients
define your values and bottle your essence
express your real key messages.

All types of agencies

Design. Branding. PR. Internal communications. One stop shop. Whatever form your creative agency takes, you will need to rebrand or reposition yourselves from time to time.

What's your motivation?

You might be...

refocusing your business goals, finding a new direction
growing and targeting new markets
under new management
developing and integrating new products and services
looking for new thinking to remotivate your team, keep people on their toes
seeking that special USP in a more competitive marketplace
just ready for a rebrand; it’s been a while, now it’s time for a refresh.

What's stopping you?

There'll be all sorts of reasons why you can't get around to your own rebrand or reposition, for example...

the lack of time, because clients come first
the personal nature of something so close to you
being unable to express who you are simply, clearly, effectively
failing to agree among yourselves
the need to take your people with you.

Frankly, rebranding yourselves can be a puzzling mixture of some or all of these.

Ideal solution

If only you could turn to someone externally who understands creative agencies. Someone independent who could be an external sounding board and treat the matter confidentially and creatively.

You can. You can turn to Ideal.

What agencies say about Ideal's support ...

“Could we have done this work ourselves? Quite probably. But when? Life’s just too busy. But, you’ve got to keep your messaging up-to-date. Even more important, you need to be telling the world what you’re doing tomorrow as well. Mark and Debbie did just that. They captured our vision, our essence and our tone of voice. It just feels like us. Straight-talking, person to person, thinking it through.”

Pippa Arlow, Joint Managing Director, Smarts, Ireland

Smarts case study >

“In many ways, we were a victim of our own success. We’d become a large fish in a small, specialised pond and needed to both reposition ourselves and expand into bigger but related markets. What did this mean for the way we communicated our business? We needed an external voice, someone we could trust. A new staff member told us about Mark at Ideal, how he always nails a brand essence. So we worked together to build on our marketplace expertise while reaching out more effectively to related audiences. We’re now well on with our new positioning and we sound, look and feel like the business we want to be.”

Martin Dupree, Founder, Dupree Creative

For a confidential conversation, call Mark Griffiths on 01789 269768 or 07742 528888

Download our agency rebranding brochure