CSR consultancy and communications

We are CSR (corporate social responsibility) communications consultants. Not because it’s trendy, but because it’s us. It’s what we believe in. What we do.

Why choose Ideal

Call it CSR, CR or sustainability. What’s important is that corporate clients trust us to know our stuff when it comes to communicating environmental, economic and social impacts. They also know we can deliver at a strategic level, helping to devise and develop programmes and publications that reflect their values and objectives. And when they need some research, a considered opinion, or some hands-on management, they can count on us.

We also work with creative agencies to help them turn ideas and achievements into a range of effective CSR communications. For themselves and their clients.

Decades of experience

Having been at the forefront of corporate responsibility since the early 90’s – when we worked directly for Anita Roddick and The Body Shop – we understand what makes credible, sustainable CSR campaigns and communications.

We cover all aspects of CSR and sustainability, but we must admit that we love consulting and communicating on education and positive social and environmental change the most.

We can help you with your CSR, from...

strategic insights to creative ideas and copy

schools and local communities to national charities and global brands

focus groups to focused communications

cause-related marketing to corporate community invovlement

internal communications to world wide words. 

Leading by example

CSR is what we do for others and what we practise ourselves. Take a look at our:

• latest CSR review
• CSR policies and practise and previous reviews.

Examples of our work...

Coca Cola: communicating with stakeholders

Organisations committed to best-pratice CR understand the importance of good communications for all stakeholders. Ideal recently edited internal presentations about Coca Cola's sponsorship of the London 2012 Olympic Games making sure the messages for managers matched the standard of the Water report we authored for Coca Cola Europe's external audiences.

Origin Creative Design: making words count

Origin and parent company, APS, have been working to promote their approach to CR, within their organisational behaviour and as a communications service to clients. Ideal has helped Origin and APS to shape and communicate their messages and make CR communications count.

Ideal has a similar working relationship with Forster, providing creative insights and words for the agency and their clients.

Yell: a smooth exit strategy

When changes in Yell's business objectives meant stopping a much-loved CR programme, Ideal provided strategic consultancy on the content and delivery of a robust exit strategy, which allowed the Yellow Woods Challenge to come to a smooth close, without a glitch or a grumble.